The supply problem hit Apple The supply problem also hit Apple! Will there be a hike for new models?

Chip and supply crises that emerged with the pandemic period deeply affected many sectors, especially smartphone manufacturers. The sticker price of the Apple iPhone 14 series differs in some countries due to supply problems.

iPhone 14 series is on the agenda with the price increase in some countries

Some analysts predict that Apple will hike the iPhone 14 series due to ongoing supply chain challenges and rising inflation. However, it's worth noting that customers in the US and China bought the iPhone 14 series at the same price tag as its predecessor.

For consumers in markets such as the UK, Japan, Germany and Australia, the latest models also came with significant price increases. For example, the iPhone 14 model starts at $799 in the US; this is the same price that the company set for the iPhone 13 when it was released last year. However, in the UK, the price of the iPhone 14 is set at about $ 975. It costs about $80 more than the iPhone 13.

Another reason why Apple has increased its price tags in the smartphone market is the fluctuation in the currency. It is worth noting that the price difference is greater in Pro models. The iPhone 14 Pro Max is sold in the UK for about $ 170 more than its predecessor.

Apple CFO Luca Maestri, in a fourth-quarter earnings meeting with analysts last week, said, "In fact, almost all currencies in the world have weakened against the dollar. The strengthening of the dollar complicates things in many areas. Obviously, our pricing in emerging markets complicates this, and converting that revenue back into dollars is affected."

Apple announced that its revenue increased by 8 percent in the quarter to $ 90.15 billion. Apple CEO Tim Cook told CNBC last week that the company could have reached double-digit growth if it weren't for the fluctuations in the exchange rate.

Maestri said Apple also examines the currency environment when it launches new products, which has led to the latest price increases. While recent currency fluctuations against the U.S. dollar have caused some international buyers to pay more for an iPhone, there have also been cases where Apple has borne those costs instead.

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