Apple Seeks Dismissal of Lawsuit Over Delayed Siri Features

Apple has filed a motion to dismiss a lawsuit alleging the company failed to deliver on promised Siri enhancements, as highlighted in ads featuring Bella Ramsey. The tech giant argues the case should be thrown out, emphasizing its commitment to quality and user experience.

In March, Apple postponed the release of its "more personalized Siri" features, triggering a class-action lawsuit from consumers who claimed the delay constituted false advertising. The company now contends the case lacks merit, focusing on the deferred rollout of two specific Siri capabilities: "Personal Context Awareness" and "In-App Actions." Apple asserts these features were delayed to meet its high standards, causing no harm to users. The company further notes that all customers retain full use of th
eir devices and will receive the updates at no additional cost.

Apple’s defense hinges on its incremental approach to innovation. The company highlights over 20 new features introduced since last fall, including Writing Tools, Smart Replies, Genmoji, and Playground. These updates, Apple argues, demonstrate its ongoing commitment to delivering enhancements as part of a broader "evolutionary process." The company also points to its public statements about Apple Intelligence, emphasizing that features would be rolled out "over time" rather than in a single release.

Legal experts suggest Apple’s motion could succeed in halting the case before it reaches the discovery phase. If the court accepts Apple’s argument, the lawsuit would be dismissed without further proceedings. This outcome would underscore the challenges plaintiffs face in holding tech companies accountable for delayed product features, particularly when those delays are framed as quality-driven decisions.

The case also raises broader questions about consumer expectations and corporate accountability in the tech industry. While Apple maintains its track record of delivering updates, critics argue that marketing campaigns should align more closely with actual release timelines. The court’s decision will likely influence how companies communicate future product roadmaps and manage user expectations.