Android vs iOS: Who is the winner of 2022
While the struggle for iOS and Android continues in the smartphone market, a new research has revealed interesting information. The analysis, which showed that Apple increased the number of users in the last quarter, showed that the iPhone 14 family had a good start. This success led to Android losing users.
The latest smartphone market data, revealed by Statista, showed that almost one out of every three phones is an iPhone. Apple, which reached a market share of 28 percent by the end of 2022, is celebrating the early success of the iPhone 14 Pro and 14 Pro Max.
According to Statista's research, Android still accounts for more than 70 percent of the market. Analyst Edith Reads, who made statements on the subject, stated that Apple has grown its market share with its focus on customer experience, innovative designs and quality products.
It's important to note that Apple gained a competitive advantage with the launch of the iPhone 14 Pro Max. According to Read, Android brands are experiencing a lack of innovation that causes users to switch to Apple and are losing their share in important markets such as China.
Although Apple is in the 30th percentile globally, it is the largest foreign smartphone brand in China. Facing trade sanctions, Huawei lost its customers mainly to Xiaomi and Apple.
The iPhone 14 Pro and 14 Pro Max were Apple's first models to undergo a design change after a long hiatus. Models that adopted the Dynamic Island design on display also received their first major camera updates a few years later.
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