iPhone 15 Pro Becomes Apple's Best-Selling 'Pro' Model!

According to a report by Display Supply Chain Consultants (DSCC), the popularity of the iPhone 15 series is steadily increasing. The iPhone 15 Pro has managed to surpass the performance of its two predecessors during the same period.

Smartphones drive a significant spare parts and component market alongside their own sales. Among the essentials of smartphones are, of course, the displays. A study conducted by the Display Supply Chain Consultants (DSCC) has revealed the popularity of the iPhone 15 Pro.

According to these figures, when looking at the last quarters where devices serve as flagship models, the iPhone 15 proves to be more popular than its two preceding flagships.

Senior Research Director David Naranjo from DSCC highlighted the increasingly growing popularity of the iPhone 15 models in his statement. During the period of June to October, the iPhone 13 Pro and iPhone 14 Pro set a record within their model families, holding a 54% market share. The iPhone 15 Pro, however, surpassed this record by reaching a 64% market share. Overall, the popularity of the iPhone 15 series is expected to continue rising, driven by the increasing interest in the Pro variant.

According to the DSCC report, interest in the iPhone 15 Pro models is consistently on the rise. In September, Pro version displays accounted for 65% of shipments, setting a record. This figure increased to 71% in October, refreshing the record. Among these shipments, 81% were attributed to Samsung displays, while LG displays accounted for 18%, and screens bearing the signature of Chinese manufacturer BOE reached a shipment volume of 1%. Screens previously manufactured solely by Samsung have recently also been produced by LG and BOE.